About us

Working in a dingy warehouse, physically there, but my mind would wonder as I yearned to be elsewhere & working for myself. I needed a creative outlet for my ideas that I had building up inside and this is where 411 was created and born.

Our designs take on inspiration from the hip hop and r&b, sneaker and urban cultures remixed with our own flavour. 

411 has been taken from Mary J Blige's debut album title "Whats the 411?" 

The original meaning for 411 is that it was an information hotline in the USA, which turned into street slang.

What's the 411? = Whats going on? = Whats the info/details?